Travis Scott's Net Worth: How His Fortune Grows By $10+ Million A Year - Net Worth Radar (2024)

Travis Scott’s net worth of $80 million has been earned over a relatively short time. Scott’s first studio album, “Rodeo,” dropped on September 4, 2015, and he now earns an average of $10 million annually.

As an American rapper, singer, songwriter, and record producer, Scott has quickly become one of the richest rappers in the world.

Let’s take a look at how Travis Scott’s net worth has increased to $80 million in less than a decade so we can better understand how his meteoric rise has led to a massive fortune.

Travis Scott’s net worth is certainly helped by touring. According to Highsnobiety, the rapper currently earns between $1.6 million and $1.8 million per show.

If we’re conservative with the numbers and assume 50% of each show’s earnings go towards expenses and then 30% of the remaining money pays for Travis Scott’s management and booking fees, that leaves the rapper with around $500,000 to $600,000 per show.

Even with the most conservative of estimates, Travis Scott’s net worth likely grew by $250,000 to $3000 per show after taxes and all other expenses are covered.

In one case, Travis Scott was paid a flat fee of $6 million to perform a show in Saudi Arabia.

The superstar rapper earned a cool $20 million for his brand endorsem*nt of McDonald’s.

According to Eater, the original deal included a $5 million guarantee. The deal was so successful that Scott then earned $15 million from merchandise sales.

What’s most incredible about this deal is that McDonald’s saw Travis Scott eating McDonald’s on Instagram and reached out to the rapper. McDonald’s was in the middle of an 8.7% drop for the second quarter and at the height of virus lockdowns. Scott’s campaign increased sales which received a 4.6% gain in the third quarter.

We’d call that $20 million well-spent by McDonald’s.

Nike and Travis Scott teamed up for a lineup of shoes sporting the rapper’s name. In November 2020, Forbes reported that Travis Scott’s Nike shoes were so popular that the company paid him a cool $10 million per year.

While that’s an impressive figure, the true number may be even higher. Travis Scott’s Nike brand endorsem*nt would lead to other deals, and Forbes started calling him the “brand whisperer” because of his solo ability to improve sales numbers for his brand partners massively.

While Nike and McDonald’s are impressive partners, Scott has continued to grow his brand endorsem*nts with many other well-established brands.

Scott has lent his name to PlayStation, Epic Games, General Mills, and other brands.

What’s really interesting about his partnerships is that Scott has not only agreed to work as a brand ambassador but has also stepped into more direct partnership roles, helping companies he supports build out new product offers that sell really well to his specific demographics.

The Travis Scott net worth machine is partially powered not just by the momentary deals he strikes but also by the long-term partnerships that have proven to drive huge profits and interest to his brand partners.

It’s with that mindset in mind that Travis Scott and InBev started working together on a drink created with insights provided directly by Scott. While that product stopped production about one year into the campaign, it still likely earned Scott millions of dollars.

Not only does Travis Scott endorse brands, but he also invests in them. It has been reported that Travis has put his money into big stocks, including Nike, Tesla, Boeing, Amazon, Microsoft, and Coca-Cola, among others.

When you’re selling out concerts and receiving a ton of airplay, your Spotify streams will likely skyrocket, and Travis Scott is a superstar on the platform.

The Spotify tracking website Kworb reported that as of December 6, 2023, Travis Scott’s own work has been streamed 20.43 billion times as the lead on tracks, and 15.87 billion times as a solar artist.

Throw in his work as a featured artist, and Travis Scott will pass 40 billion streams before the end of 2023.

If we just round out his own lead work of 20.43 billion streams and take the industry average estimate of $3 million to $5 million per one billion streams, we end up with a conservative estimatetravis total of $60 million and $100 million.

Travis Scott is likely only receiving a small percentage of the revenue from those streams; still, a 10% royalty would add $6 to $10 million to his fortune, and given his stature, it’s likely his earnings are even higher.

Those streaming numbers don’t even include Apple Music, YouTube video streams, Tidal streams, Pandora plays, and other online services that pay one of the world’s richest rappers for the rights to play his music all over the world.

Travis Scott’s net worth has continued to increase year over year and with one of the most devoted fan bases in the world, we expect his tours and album sales to easily push him over the $100 million mark in 2024.